Client Background:
A family-owned boutique café with a loyal customer base wanted to attract new visitors through online searches. Despite offering high-quality food and excellent customer service, they were barely visible in Google’s local search results.
Challenge:
The café wasn’t ranking for important search terms like “best café near me” or “coffee shop in [city]. Their Google Business Profile was incomplete, local citations were inconsistent, and the website lacked geo-targeted SEO content.
Our Strategy:
- Conducted a Local SEO audit to identify citation errors and missing optimizations.
- Fully optimized the Google Business Profile with reviews, photos, and structured business details.
- Built consistent NAP citations across major directories.
- Developed geo-focused content (e.g., “Best Coffee in [City]”) to capture local search traffic.
Results:
- Local search impressions grew by +120% within 3 months.
- Website traffic doubled.
- The café saw a 40% increase in foot traffic from new customers.
Key Takeaway:
Strong Local SEO can turn online searches into in-store customers—fueling growth for small businesses.