Client Background:
An eCommerce fashion retailer selling sustainable clothing on Shopify was struggling with low organic visibility. They relied heavily on paid ads, which limited long-term growth.
Challenge:
While the site had decent traffic, conversions were poor, and they weren’t ranking for competitive fashion-related keywords. Bounce rates were high due to slow loading times and weak product page optimization.
Our Strategy:
- Performed a technical SEO audit and improved site speed.
- Optimized product titles, descriptions, and schema markup for better visibility.
- Built an SEO-driven content strategy with blogs targeting buyer-intent keywords.
- Implemented internal linking and improved navigation to reduce bounce rates.
Results:
- Ranked in the top 5 positions for 15+ high-value keywords.
- Organic sales increased by +60%.
- Bounce rate reduced by 25%.
- Paid ad dependency reduced, cutting ad spend by 30%.
Key Takeaway:
SEO + UX improvements transform Shopify stores into sustainable sales engines without over-reliance on ads.