Client Background:
A mid-sized SaaS company offering project management tools had strong customer retention but struggled to generate leads organically. Their competitors dominated SERPs with better-structured websites and authority content.
Challenge:
The SaaS website faced crawling/indexing issues, thin content, and poor Core Web Vitals. They lacked a semantic SEO strategy, making it hard to rank for high-intent queries like “best project management software.”
Our Strategy:
- Conducted a comprehensive technical SEO audit (fixing crawl errors, sitemaps, and canonical issues).
- Restructured the site for better internal linking and hierarchy.
- Optimized Core Web Vitals for faster performance.
- Built a topical map and rolled out semantic content around SaaS pain points.
Results:
- Organic traffic increased by +85% in 6 months.
- Number of indexed pages doubled.
- Demo sign-ups grew by +50%.
- The site established itself as a thought leader in SaaS content.
Key Takeaway:
Technical SEO + semantic content is critical for SaaS businesses aiming to scale inbound leads.